Community Posts @Product Channel
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Write for The Product Channel
Styling Guide for Guest Posts
Guest Article Format: Template for The Product Channel Contributors
Write for The Product Channel
A guide to sharing your product insights
We believe product management isn’t an exact science. To help share diverse product practices, we publish a range of perspectives.
Here's how to submit and what to write about. You can also contribute insights into the content we've written.
Why write for The Product Channel?
Sharing your story benefits our 50,000+ community. Your article reaches 30,000 to 50,000+ monthly users, putting your name out there. It opens up collaborative opportunities with product managers globally.
If you have insights to share, we want to hear from you!
How to submit:
Email your draft and bio to sidsaladi@substack.com.
We'll review and provide feedback
We'll confirm if it will be published and give a date
Our team will do a final review before publishing
To discuss an idea, email sidsaladi@substack.com.
Restrictions and exclusivity
We won't publish promotional content or plagiarized work.
Your work should be exclusive to us for 2 weeks. After that, reference us when republishing.
Guest posts should be 1000-1500 words. We'll edit to our house style.
Lead time is typically 1-2 weeks but can vary. Let us know if your post is time-sensitive.
What to write about
Write what interests you - it likely interests other product people too. Prioritize topics relevant to product roles.
Focus on actionable insights. Enable readers to apply clear, concrete ideas.
Our most popular guest posts have covered:
Presenting your information
We publish different guest content types including:
Articles
Case studies
Career profiles
See our guide for details.
Become a contributor
We're seeking experts to comment on topics for our in-house content.
Take our survey if you'd like to be contacted for opportunities. Help product managers discover new skills and practices
The Product Channel Styling Guide for Guest Posts
At The Product Channel, we strive to publish insightful and engaging content to empower our community of product managers. To help contributors match our publication style, here are guidelines for crafting compelling guest posts.
Structure Your Article Clearly
Include a catchy title that draws readers in. Get creative!
Start with a strong opening hook - an anecdote, surprising stat, rhetorical question.
Use short paragraphs of 2-4 sentences to improve scannability.
Break up sections with clear descriptive headers like "Defining the Problem" or "Key Takeaways."
Close by recapping main points and insights. Leave readers with clear action steps.
Present Information Concisely
Articles should be around 1000 - 1500 words to remain focused.
Get straight to the point rather than rambling.
Use bullet points, numbered lists, and visuals to present information clearly.
Share specific examples and stories to illustrate points.
Frame insights as tips, frameworks, or models readers can apply.
Engage Readers
Pose interesting questions to create dialogue with readers.
Use analogies and comparisons to explain complex topics.
Infuse personality using conversational language and real-world metaphors.
Include lessons learned from failures as well as successes.
Provide relatable stories and case studies from your own experience.
Format Properly
Submit drafts as a Word doc, Google Doc, or Evernote.
Include a 1-2 sentence bio at the end highlighting your expertise.
Insert hyperlinks when mentioning other products, tools, or research.
Add visuals if appropriate add original graphics
Guest Article Format: Template for The Product Channel Contributors
[Title of Post]
By [Author Name]
Start with an insightful, thought-provoking quote from a industry leader, researcher, etc.
POLL
Ask an interesting poll question to engage readers
💯 Framework // Concept // Mental Model
Provide an overview of the core framework, concept or mental model that will be explored in depth.
Outline the key components and why it matters to product managers.
Main Idea 1
Dive into the first main component or step of the framework.
Explain key principles and provide examples.
Main Idea 2
Dive into the second main component or step of the framework.
Explain principles and provide examples.
Main Idea 3
Dive into the third main component or step of the framework.
Explain principles and provide examples.
Key Takeaways
Recap the 1-3 main insights readers should remember
Present clear, actionable lessons
📚 Recommended Reading
List 1-2 books if applicable that provide more in-depth knowledge on this topic.
🎧 Recommended Podcast
List 1-2 podcast eps if applicable that provide more perspectives.
😎 Relevant Meme
Include an image or meme that captures the core message in a fun, memorable way.
This template walks through the typical structure of our Week in Product articles - an intro quote, interactive poll, overview of the core framework, detailed sections for each main idea, key takeaways, and recommendations for further learning across books, podcasts and visuals. Use it as a model for crafting compelling, educational guest posts!