Week 1 - Week in Product Series - Discovery
Quote
“A goal without a plan is just a dream.”
💯 Framework // Concept // Mental Model
There is no size-fit solution for understanding user needs, the frameworks you use depend on what you are building and what type of users are you talking to. Here are some examples of frameworks that are used for the discovery of customer needs
Empathy mapping: Visualizing user attitudes and behaviors in an empathy map helps with a deep understanding of end users. in empathy mapping, u capture what the user says thinks does, and feels.
Says: I want something reliable
Thinks: This is really annoying
Does: Refreshes page several times
Feels -Impatient: pages load too slowly
📚 Book
The best product teams adopt a continuous mindset when it comes to discovery this book gives a structured approach towards discovery.
The book lists six mindsets that must be cultivated to successfully adopt the continuous discovery
Outcome-oriented — This mindset is all about shifting from a focus on the code shipped (‘output’) to constantly driving the value that the code creates for customers and the business (‘outcomes’).
Customer-centric — The customer is at the centre of our world. It requires us to not lose sight of the primary purpose of a business: to create and serve a customer.
Collaborative — This mindset requires us to embrace the cross functional nature of product work and reject the siloed model, where we hand off deliverables through stage gates.
Visual — In the book, Torres provides readers with practical ways to express our thoughts differently. So many businesses tend to use PowerPoint and Word documents as prevailing communication methods. Instead, the visual mindset that Torres advocates encourages us to draw, externalize our thinking and map what we know.
Experimental — How can we best develop and hone an experimental mindset? Something that I personally refer to as a “try and learn” approach.
Continuous — Rather than thinking about discovery as something that we that do at the beginning of a project, Torres encourages us to infuse discovery continuously throughout the product development process.
🎧 Podcast:
Teresa Torres: How to Identify and Test Your Solution Assumptions
Teresa is a product discovery coach who talks about continuous discovery, creating value, experimentation etc. She teaches a structured and sustainable approach to continuous discovery and helps product teams to infuse their daily product decision with customer inputs.
😎 MEME
Source:
https://maa1.medium.com/continuous-discovery-habits-book-review-f6ef29f18ce4