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Great post. I just spent some time reviewing my last ~30 customer interviews (painful exercise, btw, but worth a try!). It's shocking how sneakily leading questions enter the conversation.

Listening back, it's so obvious when I had an idea in mind that I tried to gently nudge the customer towards.

It's really hard to stay honest with yourself on those leading questions.

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Hey Alex, thanks for sharing that! I completely agreeβ€”it's surprisingly easy for those subtle nudges to sneak in during interviews. Reviewing past interviews is such a powerful way to catch those biases, even though it can be a bit of a painful process, like you mentioned. Kudos to you for putting in the effortβ€”it's what separates great product builders from the rest!

One tip I’d suggest is to use an AI tool like ChatGPT or Claude to double-check for leading questions. I’ve seen others overcome their biases by doing this, and it’s been incredibly helpful for making sure interviews stay neutral and unbiased. Give it a try, and let me know how it works for you!

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That’s a great idea!

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