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Thanks for the review Sid! Personally I was just about to try this book out. :)
It seems to me that while steps 1&2 are pretty often in PMโs focus, deep consideration of rewards and generating feeling of investment for users may be out of scope sometimes. And that prevents companies from growing retention. ๐ค
It would be interesting to discover more great examples of these steps!
Absolutely Polina, I will tru to add more examples of current products covering steps 3 and 4.!
Thanks for the review Sid! Personally I was just about to try this book out. :)
It seems to me that while steps 1&2 are pretty often in PMโs focus, deep consideration of rewards and generating feeling of investment for users may be out of scope sometimes. And that prevents companies from growing retention. ๐ค
It would be interesting to discover more great examples of these steps!